Want to start your own radio station?

We can help with every aspect.

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It's easier than you think!


If you have always dreamt of launching your own radio station but don't know how to go about it, we can help with virtually every aspect - from initial planning, to technology platform, even the practical aspects of running your station.

This short guide has been designed to get you started on your radio journey as well as give you an insight into some of the equipment, software and platforms you will need to consider.

Why Radio?

Nowadays, the term 'radio' is used to describe any audio service that provides continuous realtime audio to the end listener. Strictly speaking 'radio' traditionally referred to an 'over the air' transmission method but in practical terms, whether you use traditional radio waves, streaming, or any other 'transmission' method, it is still all 'radio' as far as a listener is concerned!


The key thing that differentiates radio from other 'on-demand' audio services is the perception of a live, 'in the moment' service (even if it is actually automated). When you listen to a radio station, you are listening to something that is happening 'now' which is often what drives people to keep listening. It's also a "shared" experience - you are listening to exactly the same content as all the other listeners, making you feel like you are part of a larger community with shared interests.


That does not mean that 'on-demand' should not factor into your plans. The 'On-Demand' generation expect to be able to consume entertainment on their own terms, so often a combination of live output and on-demand content is a winning formula!

Step 1 - What broadcast method will you use?

The first big choice you face when planning your radio station is how you will reach your listeners. There are several potential options depending on budget, ambition and local regulations.

Streaming / Web

This is the most accessible answer for most stations as it does not require expensive transmission equipment or broadcast licenses. You will still need to obtain suitable music licensing for your web radio station. 

Streamed web radio also has the potential to be the most accessible for your listeners as they can listen using computers, mobile devices, smart speakers etc. 

We offer a complete web radio broadcast platform to help you launch your service, check our Web Radio page for more information.

Traditional AM/FM

Traditional 'over the air' AM / FM broadcasting offers a high level of availability for your service for offices, homes and in vehicles.

In most regions, access to AM/ FM broadcasting is regulated and requires broadcast licenses in addition to music copyright licenses. You also require physical transmission equipment and access to a suitable transmission site.

The challenges of launching on traditional radio are unique for each region. We work with a range of specialist companies to provide traditional broadcasting solutions.

Satellite / DAB Digital

In some areas, the only way to offer wide geographical coverage is via satellite broadcasting, this can be an expensive option and requires specialist equipment to both transmit and receive.

In the UK, Small Scale DAB is being introduced to provide a lower cost way for 'over the air' services to access listeners via DAB radios. DAB is also being used in other regions to allow more broadcasters to launch 'over the air' services.

For more information on SS-DAB in the UK, visit our dedicated SS-DAB page.

If you are new to radio broadcasting, we would strongly recommend you start with Web Radio as your platform of choice. Broadcasting on the web requires little specialist equipment and the lack of regulation in most areas means that you can get 'on air' fast and start building your listener base. You can also argue that streaming your station on the web offers the highest potential listenership as virtually everyone carries a device that is capable of receiving your station. How many people do you know that carry an FM radio in their pocket!

Now you know how you will broadcast, next you need to consider what you will broadcast!

Step 2 - How will you create your content?

Once you are happy with how you want to broadcast, the next challenge is know what you are going to broadcast and more importantly how you are going to create that content!


If you want to  broadcast live shows or create content with 'live' sounding elements then you will need some type of Radio Studio to allow you to combine and control all the components for your show.



Let's take a closer look at the role of some of these components.

List of Services

Want a complete Studio Package solution?


We offer a range of comprehensive Studio Packages designed to provide everything you need to launch and run your own radio station. Our range covers everything from small production studios to large digital installations. 

Click on the button below to view our range of Radio Studio Packages.
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Is a studio my only option?

Whilst a traditional Radio Studio is the most common route to launching a radio station, increasingly broadcasters are turning to alternative solutions such as our Cloud Playout platform to allow them to create dynamic, engaging radio services without investing in physical equipment and software.

Everything you need to run your radio station...in the cloud!


Our Myriad Cloud Radio platform allows you to design, build and run your own radio station with contributions from presenters around the world, with virtually no investment in equipment or software. You will need a PC or Mac, reasonable internet speed and a good quality microphone headset.

 

  • Full Myriad 6 Playout running natively in the cloud.
  • Myriad Schedule built-in for music, jingle and advert scheduling
  • Upload music**, jingles and audio.
  • Build, schedule and run your station from your web browser.
  • Allow presenters to edit the 'Log' and contribute Voice Tracks.
  • Option for full 'live shows' with Myriad Cloud Pro or Ultimate
  • Streaming and Web Player included in all packages.
  • Everything you need to start your web station, apart from the headaches!

 

**Requires appropriate music copyright licenses for web broadcasting, these are not included in service.

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Other things to consider...

List of Services

Step 3 - How will people listen?

Once your station content is sorted and you are ready to launch, you need to consider how your listeners will be able discover, listen to and engage with your station.


If you are considering a more traditional radio station on AM, FM or DAB then obviously listeners will be able to listen to you on their radios. Broadcasting on AM, FM or DAB require specialist equipment and professional expertise. If you want to investigate how to broadcast on traditional 'over the air' frequencies, we will be happy to discuss your project with you.


If you are broadcasting on the web (whether exclusively or in addition to AM / FM / DAB) then there are a number of exciting ways in which you can engage with your listeners.

Anything else?

Almost certainly!


But the good news that we have amassed decades of experience covering almost every aspect of broadcast radio, and we are here to help you realise your dream, and launch your own radio station.

Want to know more?


Our expert staff have decades of experience both designing solutions and working in real radio stations meaning we can help guide you though both the technology and the creative process. 
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